Managing Performance and Productivity of Amazon Objective: To provide a critical analysis of the challenges and opportunities which will help in effectively and efficiently manage the productivity and performance of Amazon to increase profit, alongside committing to appropriately manage the human resources and consideration of the sustainability of the planet. Introduction Amazon.com was established in 1994 by Jeff Bezos as an e-commerce store which sells books. When initiating this platform Jeff’s intention was to provide “an everything store” for his consumers and be earth’s biggest bookstore. ( A very Hartmans ,2021 ) Almost three decades later, the company has grown to become the biggest e-commerce store in the world with an annual turn over of approximately $ 400 Bn and is one of the most valuable brands worldwide. ( Daniela Coppola ,2021) Amazon currently operates with nearly 1.3Mn. employees locally and...